10 Great Tips For Making A GoPro Video

 

Making a professional video can take a lot of work mostly because there are a lot of other people out there serving as your competition.  Therefore, you need to make sure that you are equipped with some of the best equipment but, also, the best knowledge in how to make use of it.  After all, you can have some of the best options out there, but if you don’t know how to use it to your advantage, are you really gaining anything?  This should help you get your name out there for professional quality as well as content.

 

  1. Put the camera in place before all else

When you are new to the world of GoPro, it’s easy to think about the idea of simply putting all your gear on and then putting the camera in place, right?  Well, it’s actually not really the best option.  Instead, we recommend that you put the camera into place on your gear before you put that specific piece of gear on.  This way you know that it is safely mounted beforehand, and you won’t accidentally damage it when you are trying to put the camera in place when you are already wearing the gear.

 

  1. Find the right position

Make sure you’ve tested the right position for the camera so that you are going to actually be filming what you set out to film.  This can often be a lot harder than you would think, but you have to make sure that you don’t underestimate this importance.  Test with the same gear in your home, or a friend’s home, or wherever you feel comfortable, and get to know the right position before you set out to do the real thing.  The last thing you want to do is great an amazing shot, only to find out you weren’t even looking at the right place, right?  Of course not.

 

  1. Make sure you get the right zoom/frame

Similar to the point above, this is important.  Test all of the features out and really get to know your GoPro device in terms of how it looks best for a final shot and the most effective angel and sweep.  Everything like that is important to know before you go out and do the real thing and expect stellar results.  Practice really does make perfect.

 

  1. Remember to keep yourself focused

When the real event happens, it’s easy to forget that you’re wearing a GoPro.  So, make sure you keep yourself practiced by getting a routine down and sticking with it in the final event where the camera is strapped on and you’re in fine form.  Stay focused on what you came there to do and get multiple takes to make sure that you are giving yourself the footage you had in mind when you bought the camera.

 

  1. Shaky = Terrible

This is obvious, but important.  Because the camera isn’t stabilized, keeping the video from being shaky is going to be very difficult.  You need to do your best to make sure that you keep it as steady as possible because you’re going to be very unimpressed with the final thing if you don’t.  This is obvious, of course, but is especially important to note when you are working with a GoPro that is strapped onto your helmet, etc.

 

  1. Accessories are your BFF

On that same note, accessories exist so that you can get rid of many of these problems that we’ve been discussing.  Check out the options online and don’t be afraid to get those gadgets for yourself.  Remember that you are in the professional business of this world, so you have to make sure that you treat yourself accordingly.  Get what you need in order to get that fantastic shot that you’ve always dreamed about.

 

  1. Consider a mic to go hand in hand with the video

If you are working on an action shot, you should seriously consider a clip on mic to go with your video.  You’ll be able to make sure that you get stellar video and audio that way, so don’t underestimate its power!

 

  1. Consult with friends who have used them before

If you are new to the world, or are looking to bump up your skills, seriously consider the idea of chatting with someone who has used one before and get their advice on how to best use your machine.  Likewise, share your tips and advice with those around you, too, when they ask for your advice on something.

 

  1. Consider a drone for nature shots

If you are shooting long range nature shots where you need to get every detail crystal clear from a great angle, consider a drone to help you get the perfect shot from start to finish.  You’ll be incredibly happy with the results and, let’s be honest, it’s a lot of fun to play with.

 

  1. Make sure you’re shooting something interesting

Yes, this is painfully honest, but important.  Make sure you are shooting something that is important enough to document, because you simply have to make sure that you are in the right business.  You’ll know when the time comes for you and the right thing to document.  Don’t be afraid to check out your competition, too.  You can learn from the mistakes and ideas of others so that your video skills are as strong and powerful as you want them to be.

10 Great Tips For Making A GoPro Video

These tips should help you get started off on the right foot so that you are ready to take on the world from the viewer of your camera.  No guide is perfect for each professional out there, but these ten tips should help you really get something worth sharing beyond just friends and family.  All you have to do is just explore the limits of the ten things above and you’ll get something that is incredible by many people’s standards.  Plus, you’ll have all of the fun of getting the footage in the first place!

 

 

 

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Commercial Use of Aerial Footage is Now Legal

 

Commercial Use of Aerial Footage is Now Legal

Aerial drones are a relatively new piece of technology that sound people fine invasive, while others find invigorating.  Regardless of how you may feel personally about drones, you have to admit that they are incredible pieces of technology that are really helping us understand just how the world is progressing.  For those who are loving drones and everything that they can do in how we see the world, you’re about to love them even more, because the commercial use of aerial footage is now legal.  Wondering what that means?  Here are all of the details that you need to know.

 

Drones are now valid lines of work

Before now, it was assumed that those who invested time and money into getting a professional drone system with all of the hottest technological gadgets that go hand in hand, it was only for personal gain.  After all, drones are just toys that you can play with and won’t actually do anything useful, right?  While this may be true for the department store brand, the professional drone operators with a good quality craft are now able to say that flying a drone is an official line of work.

Many of us are not privy to understanding the fine work involved in drone flying, but there are many companies out there who are taking advantage of it.  This is done, for example, by certain companies offering to connect drone flyers with companies who are looking for footage to be created.  Like other freelancer sites, this gives the drone flyers the ability to get in touch with oppourtunities and contacts that they otherwise wouldn’t have.  Thus, drone flying is now a profitable career option for those who are ready to get serious about it.

 

These are some of the highest source of income

While this may sound like some sort of trick, it’s the truth.  The companies out there (like the one used as an example above), are some of the most profitable in the business world because they are jumping on the technology train and using their resources to fund a portion that is only going to grow faster as time goes on.

There are companies dedicated now to training those interested in learning to fly them, companies who are putting their resources towards developing more and more advanced technologies in the programming of drones, etc.  Any company that is somehow connected to the development of drones and the related technology is making a lot of money quickly.  It’s an exciting endeavour that has amazed businessmen and women everywhere.

 

They can be used in rescue work

Drones can be used in all sorts of situations including rescue work.  Imagine if you could send in an unmanned machine to survey the damage so that no human life is put at risk going through rubble or debris until it is cleared to be safe for those who can go in and get help to those who need it.  Additionally, drones can be used in rescue work where the manpower has to be centered around saving lives.

If a drone can help find lost and injured people by flying around and finding them at fast speeds, the time and effort of rescue workers is used much more wisely, meaning safer work experiences and more lives saved at the end of the day. Rescue work is a hard job that takes a toll on its workers, both physically and emotionally.  With the use of drones, the jobs will become a little easier and maybe the profession will become more rewarding so that not as many people burn out from the program after 5-10 years.  Rescue work can become a career option for everyone interested in it.

There are restrictions, and a license required

Now that it is commercially legal, there are some restrictions put onto drone usage in America, mostly centered around safety.  The person who is flying the drone (or, responsible for it) must be at least 16 years old and have taken a special certification course that will show the student how to take care of the drone and maximize the safety of everyone involved.  This certificate is also required at minimum if the footage is to be used commercially, because it also teaches about basic video recording tasks so that the footage quality is the best it can be.

While it may seem overly bureaucratic, it’s definitely a good idea as professional drones become more popular.  Those flying them as well as creating the footage need to be trained at minimum to make sure that the good name of those professionals out there with drones doesn’t get tarnished.

 

How does this change the rest of the world?

If you’re not totally up to date on drones and their importance, you may be wondering how this new legislation can change the rest of the world.  One of the ways, already mentioned, is with rescue work and other dangerous activities where surveillance is needed.

Another form of its usefulness is in careers like real estate.  When a photo needs to be taken of something out of reach – where an aerial view might be more beneficial – drone photography is certainly something that can really offer a lot of perspective to the photograph.  Drones are starting to enter all sorts of workplaces in great ways, and it is clear that the world of video- and photography is changing for the better.

 

The commercial use of aerial footage is a good thing for all of us, while we may not be impacted by it personally.  It is an innovative field where technology is optimized and perfected for the field it is used in.  Knowledge grows and power shifts.  This has now all been harnessed in the legalization of the footage.  Many are waiting with bated breath to see what comes next, and while it is unclear as to how the future is going to go for drones, it is certain that there will be a future for them.

10 Top Royalty Free Music tracks for video creators

10 Royalty Free Music tracks every video creator should have

download royalty free music

Royalty Free Corporate Music

Create a positive and uplifting feeling of confidence and succes with our diverse selection of corpoarte based tracks. Evoking dynamism and accomplishemt, These tunes can be used to emphasize Success, Optimism and creativity. 

Creative Inspiration

Creative Inspiration

Something creative

Something creative

 

Royalty Free Epic Music

Give Strenght to boost your project to the next level of power! This epic orchestral cinematic Hollywood style music is perfect for trailers, energy videos and action scenes

Justice Mission 3.06

Justice Mission

Royalty Free Advertising Music

Sunny, carefree pop piece featuring Human whistle. playful and Happy acoustic guitars. great for tv commercials, advertising campaign, website, new product launch video.

Sunny Vibe 0.50

Sunny Vibe

Look out now (vocal) 2.42

Look out now (vocal)

Creative day 3.10
Creative_day

 

Royalty Free Piano Music

Beautifully recorded piano pieces, Inspiring and positive, featuring emotional piano and light underlying adagio strings that create hope and confidence.

8th Wonder

8th wonder

Colors of the world – mix 1

Colors of the world

 

ROYALTY FREE ROCK MUSIC

Bright and uplifting rock music, featuring energetic guitars, groovy bass and solid drums that create a positive and happy mood- This Heartland is a Flowing and warm piece, featuring pulsing warm piano, electric guitar and electronic elements, that creates a proud and hopeful mood

Positive Challenges 3.56

Positive Challenges

This Heartland 3.35

This Heartland

Royalty free music at no cost for Colleges, Universities, Film Schools and Film Festivals.

We offer Royalty free music at no cost for Colleges, Universities, Film Schools and Film Festivals.

Our program is for accredited state schools, colleges and notorious film schools only. Individual students do not qualify.

In order to help students, faculty and staff prepare for success, we’re providing Free Royalty free music to you free of charge.

You may qualify
• If you belong to an accredited state school (elementary, High school, college or university ).
• If your school website ends with .edu (example: http://www.umd.edu/)
• If you are a nationally known film/video school ( examples: American Film Institute, USC, New York University Tisch School of the Arts…)
All we ask in exchange for free music is a link pointing to http://www.filmtv-tracks.com/ on your school’s site.
Put the link on your media home page or resource page, this information should be easily found.

You can use the following example
Premium royalty free music from Filmtv-tracks

Send us an email with full details of your project and tell us how our music will be used.

To get your Royalty Free Music follow these simple steps:

• Name
• Contact
• Email
• Address
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• film school or college/university,
• Website URL(the home page to your school)
• Linking URL(the page in which you have placed our link on your schools site)

This program, offered as educational program, is available to all Film and Television students/teachers fully registered in universities and colleges.

Thank you for following these guidelines

The team

The 5 Most Anticipated Movies of 2016

 

2016 has already started off to be a great year for movie fans, celebrating everything from directors, writers, actors, songs, costumes to special effects. There are plenty of “must see” comedies, dramas, kid friendly movies, action packed thrillers and more to look forward to. This year has already seen several movies that were great, whether they won an award or not, like Deadpool, Zoolander 2, Straight Out of Compton and the Hateful Eight. Following are the 5 most anticipate movies for 2016 that we still have to look forward to.

1. Batman vs Superman: Dawn of Justice
Director: Zack Snyder
March 25
Batman, fearing the actions of Superman if left unchecked, takes the superhero on in Dawn of Justice, as the planet tries to figure out exactly what kind of a champion it really needs. Because of the battle between the two icons, a new threat is born – Doomsday, created by nemesis Lex Luthor. Now it’s up to Batman and Superman to settle their differences and stop Doomsday, along with help from Wonder Woman, before they destroy Metropolis. What’s not to love about a superhero movie like this?

2. The Jungle Book
Director: Jon Favreau
April 15
This Disney, star studded new version of the Rudyard Kipling tale is sure to be a hit, thanks to a live-action Mowgli in a jungle packed with incredible CGI creatures voiced by mega stars that include Bill Murray, Christopher Walken, Scarlett Johansson, Ben Kingsley, Idris Elba, Lupita Nyong’o among others.

3. The Huntsman: Winter’s War
Director: Cedric Nicolas-Troyan
April 22
Chris Hemsworth returns to fight evil Queen Ravenna, played by Charlize Theron, who was resurrected by her Ice Queen sibling, played by Emily Blunt. The brave hero also falls into a forbidden romantic relationship with Sara, played by Jessica Chastain, a fellow huntsman.

4. The BFG
Director: Steven Spielberg
July 1
Legendary director Steven Spielberg is bringing us a new fantasy adventure July 1st, the adaptation of the BFG, a popular novel by Roald Dahl. The story is about a young Londoner named Sophie (newcomer Ruby Barnhill) and a mysterious giant (Mark Rylance) that introduces her to the perils and amazing wonders of “Giant Country”. Bill Hader, Michael David Adamthwaite, Jemaine Clement, Chris Gibbs, Daniel Bacon and more also star in what should be a fun movie, appealing to kids of all ages.

5. Bourne 5: Jason Bourne
Director: Paul Greengrass
July 29
The suspenseful film series that delivered plenty of chills and thrills will be returning with “Jason Bourne” and Matt Damon, its fifth installment and sequel to the Bourne Ultimatum released in 2007. In this film, the CIA’s most deadly former operative is drawn out of the shadows. Additional actors include Julia Stiles, Tommy Lee Jones, Alicia Vikander and more.

There’s an abundance of buzz going around this year for every kind of movie fan. If you love movies as much as we do, you should definitely plan on seeing the film listed here. So, whip open your calendars and pencil in the dates listed here because you’re definitely going to want to see them all.

The 5 Most Anticipated Video Games of 2016

It’s been estimated that the video game industry is set to bring in almost 100 billion in profits this year, worldwide. While there is a long list of “winners” expected to be released, here are our top 5 most anticipate video games of 2016.

1. Overwatch
Blizzard Entertainment
PlayStation 4, Xbox One, PC
Release Date: Spring 2016
Anybody that played Blizzard’s 1998 hit StarCraft is going to appreciate Overwatch. Blizzard is famous for world renowned games like World of Warcraft (who hasn’t played this role playing wonder?), StarCraftII, Heroes of the Storm or Hearthstone and this first person shooter is sure to please as well. Overwatch features great visuals and an awesome collection of more than 20 characters and that’s just until more downloadable content is released. Gameplay includes teams battling their way across maps of locations like Egypt, Japan and London.

2. Doom
Bethesda Softworks/id software
PlayStation 4, Xbox One, PC
Release Date: Q2 2016
Doom, a game that transformed the first person shooters in 1993, is getting a reboot this year from the same developer’s that brought the world the infamous “BFG”s and a wealth of crazed demons. Let’s face it, you’d be hard pressed to find any gamer that hasn’t heard of Doom” before. Id Software is concentrating on a push forward combat style of action, where gamers battle demons that were accidentally released from hell. What can you expect? Plenty of huge weapons and nonstop action. Another difference from the original and other Doom games is a bloody melee takedown system, making it possible for gamers to tear the demons a part, a violent feature that provides a level of gore of the likes of Mortal Kombat.

3. Far Cry Primal
Ubisoft Montreal
PlayStation 4, Xbox One, PC
Release Date: February 23
Far Cry Primal has gone prehistoric, meaning no gas powered vehicles, present day firearms, etc. Instead, you’ll live kind of like a caveman, use primitive weapons and call upon vicious beasts, ranging from wolves to owls. So far the games has been well received, with IGN stating that the result of this new Fry Cry being a competent, game with an abundance of surprises to discover and things to conquer.

4. The Legend of Zelda Wii U
Nintendo
WiiU
Release Date: Sometime this year
The popularity of Zelda’s past and all the mystery surrounding the upcoming game makes waiting for its release excruciating for fans. That’s right, not much is known about this much awaited Nintendo game except that it’s probably going to be massive, more than likely the largest in the series. We have heard that Epona (sporting the bow and arrow Zelda is famous for, except having undergone an upgrade) has returned and that game play is set in an open, vibrant world. To date, Zelda Wii U remains one of the most anticipated games coming out this year.

5. Deus Ex: Mankind Divided
Eidos Montreal/Square Enix
PlayStation 4, Xbox One, PC
Release Date: August 23
Mankind Divide, developed as the sequel to “Human Revolution”, is by the same talented team of creators, is an exciting combination of stealth, action and role playing that follows suit. Deux Ex Mankind Divided will also give players the gratifying conclusion that Human Revolution didn’t.

These are just a few of the fantastic video games due for release in 2016 and if the other contenders are anything like the ones listed here, it’s going to be an exciting year for gamers.

The benefits of Shooting On Super 16mm

Arri 416 - super 16 mm only   Photo credit: rokkie.tv    

The trend: Super 16mm film 

An artist has their favourite painting style.  A writer has their favourite genre, a musician has their favourite beat, etc.  When you devote your life to the artistic form, you find what works for you and what doesn’t.  Since art is all about interpreting what you see, feel and hear and then making it your own, each person’s style is as unique as a fingerprint.  Those behind the camera have their own favourite styles too, from different lenses, to focuses to poses that make each of their photos and videos unique.  One of the ways the filmmakers leave their touch on the world is through what camera they choose to use.  Each choice creates a different mood and atmosphere, whether the viewer is aware of it or not.  A hot and impressive style right now is actually a blast to the past: the Super 16mm film.

Some photographers say that you can never get the feeling that old film cameras can give you, especially if you’re looking for the grainy and slightly blurred features when shooting people-themed video.  Those who have worked with film all their lives find that switching to digital can never give you that same feeling.  We could spend all day debating whether that point is true or not, but the point of this is to focus on the Super 16mm film camera.  This is a film camera that is able to give the same feeling and ambiance that you’re looking for, making it perfect for those film makers that are looking for a pure experience.

Most movies are shot digitally so that the content can be edited, cut, switched, modified, etc.  It’s a modern world that is all about using the first several takes to make sure that the perfect one is created from them.  With shooting with a digital camera, the final product comes from manipulation.  When shooting with film cameras, however, such as the Super 16mm, there’s more authenticity to it.  You can’t simply splice and dice the film the same way you can with the digital format.  You have to get it right the first time so that the editing is minimal.

With a digital camera, the focus is on the crisp picture, the perfect edits, and getting the right combination of takes to make sure that you can get the perfect cone after patching them all together perfectly.  With a film camera, the focus is on getting the right take from start to finish.  The audience notices the brilliant acting and the realistic focus that is a bit grainy to give an honest touch to the acting.  The focus remains on the story being told, not the special effects of digital filming.

When you’re looking at genres, the fast paced and action filled thrillers tend to go for the high end digital cameras.  They need the crystal clear picture to go along with the special effects that make those movies so popular.  Fo those slower paced dramas that centre around human evolution and character depth, the Super 16mm is the best way to go.  It allows the audience to see through the camera’s eye in a literal sense: you are focusing on the characters and the stories instead of seeing the production behind it.  The camera is transparent so that you can enjoy the struggles and triumphs of the characters, only when the final credits roll do you remember that you were watching a movie, and not part of the story itself.

Using the Super 16mm film camera allows for a more fulfilling human experience at the movies so that everyone gets a chance to experience an alternate reality, one where they feel changed when the story ends and you have to exit the theatre.  Digital cameras can be as high tech as they want, but they’ll never take the place of the soulful filming that traditional film cameras have.  We are in the best part of the world where we get to experience both kinds and enjoy each genre to its fullest extent.

 

Academy Award nominated cinematographer Ed Lachman, his work on Todd Haynes’ new film “Carol,” starring Cate Blanchett and Rooney Mara.

PROFESSIONAL VIDEO TIPS AND TECHNIQUES YOU SHOULD KNOW

Thе rеvоlutіоn іn Intеrnеt tесhnоlоgу hаѕ mаdе vіdео рublіѕhіng роѕѕіblе fоr аnуоnе wіth a саmеrа рhоnе, a brоаdbаnd соnnесtіоn, аnd a fеw wіdеlу аvаіlаblе tооlѕ thаt іn mаnу саѕеѕ аrе соmрlеtеlу frее. Hеrе аrе ѕоmе ѕіmрlе tірѕ tо kеер іn mіnd whеn сrеаtіng a vіdео;

  1. Tоріс

Thе mоѕt іmроrtаnt fасtоr іn dеtеrmіnіng thе ѕuссеѕѕ оf уоur vіdео іѕ уоur сhоісе оf a tоріс. If уоu саn’t соvеr thе tоріс іn 30 mіnutеѕ оr lеѕѕ, уоu nееd tо fосuѕ оn a ѕіnglе thеmе wіthіn thаt tоріс. Alwауѕ rеmеmbеr thаt уоur gоаl іѕ nоt tо ѕhоw реорlе еvеrуthіng уоu knоw аbоut a ѕubjесt. Yоur gоаl іѕ tо іdеntіfу оnе рrоblеm, оnе thіng уоu thіnk уоur vіеwеrѕ nееd аnd wаnt tо knоw hоw tо dо, аnd thеn fосuѕ оn ѕhоwіng thеm thе bеѕt wау tо ѕоlvе thаt рrоblеm.

Dоn’t аdd оn аnоthеr tоріс – kеер іt fоr уоur nеxt vіdео рrоduсt. Strір аwау аll thе еxсеѕѕ bаggаgе untіl уоu nаrrоw thе fосuѕ tо a ѕіnglе tоріс. Thеn gіvе іt tо thе vіеwеrѕ wіthоut gоіng іn оthеr dіrесtіоnѕ аt thе ѕаmе tіmе.

  1. Video Length

Onсе уоu hаvе сhоѕеn a tоріс, уоu’ll nееd tо соnѕіdеr thе lеngth оf уоur vіdео. Thе mоѕt ѕuссеѕѕful vіdеоѕ аrе nо lоngеr thаn 30 mіnutеѕ, whісh іѕ a gооd rulе оf thumb fоr thіnkіng аbоut hоw lоng уоu’ll bе аblе tо kеер thе vіеwеr’ѕ аttеntіоn.

  1. Audio

Hоwеvеr уоu сrеаtе уоur vіdео, іt’ѕ іmроrtаnt tо mаkе ѕurе thе ѕоund іѕ сарturеd  еffесtіvеlу. Rесоrd a ѕhоrt tеѕt vіdео, аnd рlау іt bасk tо a соllеаguе. Cаn thеу hеаr thе wоrdѕ сlеаrlу?

  1. Lights

Lighting in video production is highly important. To easily overcome lighting issues, you can shoot your videos outdoors so as to keep your video colourful. But when shooting outdoors is impossible, you have to bring into the room as much light as possible maybe by opening blinds, lamps, etc. You can also make use of cameras that feature built-in light.

  1. Pасе

Pасе іѕ vеrу іmроrtаnt іn videography. Yоu knоw mоrе аbоut расе thаn уоu thіnk – juѕt іmаgіnе аll thе tіmеѕ уоu’vе ѕwіtсhеd аwау frоm a ѕlоw-mоvіng TV рrоgrаm, оr аll thе tіmеѕ уоu’vе fаllеn аѕlеер durіng a mоvіе. Whеn уоu ѕtаrt wіѕhіng thаt a mоvіе оr рrоgrаm wоuld mоvе fаѕtеr, уоu hаvе іdеntіfіеd a рrоblеm wіth thе расе оf thе ѕhоw.

It’ѕ hаrd fоr еxреrіеnсеd рrоfеѕѕіоnаlѕ tо mаіntаіn аn іntеrеѕtіng расе fоr 60 mіnutеѕ. Take note of this whеn уоu’rе рlаnnіng уоur vіdео – dоn’t trу tо hаndlе mоrе thаn 30 mіnutеѕ оn уоur fіrѕt аttеmрt. Make it ѕіmрlе; a ѕhоrtеr vіdео саn bе muсh mоrе роwеrful аnd еffесtіvе іf уоu аrе саrеful tо kеер іt mоvіng аt аn іntеrеѕtіng расе. A lіvеlу 15 tо 20-mіnutе “hоw-tо vіdео” wіll bе muсh mоrе ѕuссеѕѕful thаn a lоngеr рrоduсt thаt ѕееmѕ tо drаg оn аnd оn.

If уоu аlrеаdу hаvе еxреrіеnсе wіth ѕhоrt fоrmаtѕ аnd wаnt tо trу a mоrе аmbіtіоuѕ рrоjесt, ѕеt уоur ѕіghtѕ оn a ѕіxtу-mіnutе vіdео. Thіnk оf nіnеtу mіnutеѕ аѕ уоur mаxіmum durаtіоn fоr a hоw-tо fеаturе, but оnlу аftеr уоu hаvе bееn ѕuссеѕѕful wіth ѕhоrtеr vіdео рrоduсtѕ. In аll саѕеѕ, ѕtаrt ѕmаll аnd wоrk уоur wау uр tо lоngеr fоrmаtѕ.

 

SOURCE

Mіllѕ, M., Cоhеn, J., аnd Wоng, Y.Y. A Mаgnіfіеr Tооl fоr Vіdео Dаtа. Mау 1992, Mоntеrеу, CA, рр. 93-98.

La vidéo et les réseaux sociaux : une arme marketing de masse !

 

La vidéo et les réseaux sociaux : une arme marketing de masse !

 Aujourd’hui, utiliser les médias digitaux dans votre stratégie marketing devient incontournable. Podcasts, vidéos, diaporama enrichis … sont autant de contenus qui améliorent votre website. La vidéo se révèle particulièrement performante sur les réseaux sociaux. En effet, une image vaut mille mots, imaginez alors la puissance d’une vidéo avec de la musique.

Youtube au service du marketing

Si un milliard d’utilisateurs sont enregistrés 4 milliards de vidéo sont vues sur Youtube et 1 milliard sur les équipements mobiles. Sachant que les comptes sont intégrés avec Google, c’est un médium marketing à ne pas négliger pour les entreprises.

Or, moins de 10% des PME américaines et environ 5% des PME françaises sont présentes sur Youtube alors même que plus de 80% des 14-20 ans et 40% des baby boomers utilisent la plateforme pour visionner des vidéos.

Les grandes entreprises ont bien compris et investissent Youtube avec l’aide des Youtubeurs ou spécialistes autodidactes comme Smosh qui a accompagné Sun Drop soda (5 millions de vues).

La puissance médiatique est énorme mais c’est sans compter le partage et les précautions à prendre pour réussir sa campagne.

 

Partage et suspensions de vidéos

Une bonne vidéo sur Youtube se caractérise par le buzz ou le partage massif qu’elle génère sur les réseaux sociaux comme Facebook et Twitter. Mais ce n’est pas les seuls réseaux, LinkedIn, Tumblr, Pinterest… l’utilisation du Web 2.0 s’est largement répandue : plus de 10 millions de Français possédent un compte Facebook.

La stratégie digitale fait désormais partie de l’attirail marketing des grandes entreprises : elles ont bien compris l’intérêt d’avoir des pages ou groupes de fans, à l’exemple de L’Oréal qui récolte des informations sur les tendances, idées produits et autres via des questions à sa communauté. L’interactivité et la régularité de la démarche sont primordiales. Ces besoins ont donné naissance à de nouveaux métiers, comme le community manager par exemple pour s’en occuper à plein temps.

Les vidéos associés se sont développés sur toutes les plateformes sociales : c’est désormais un outil incontournable du branding et du marketing. La viralité du message peut ainsi générer des retours sur investissements colossaux et traçables contrairement aux supports traditionnels(cds, dvds…)

Outre le concept propre à chacun, la qualité éditoriale ou narrative de leurs contenus, l’ambiance sonore est aussi primordiale pour que les auditeurs accrochent. C’est un domaine à double tranchant l’apparition de morceaux enfreignant le copyright ou droit d’auteur peut entraîner la suspension de la vidéo voir du compte Youtube ou Facebook !

Utilisation de musique libre de droit vous épargnera des déboires juridiques mais aussi la perte de votre travail mis en ligne.

Vous produisez un film institutionnel, un spot TV ou une publicité sur internet?

Votre vidéo nécessite une musique de qualité Filmtv-tracks pour captiver votre audience.

 

Trouver la bonne musique pour vos vidéos

Trouver la bonne musique libre de droit pour vos vidéos

Trouver légalement de la musique pour vos vidéos en ligne peut être difficile.

En tant que créateur d’une vidéo Youtube promotionnelle ou spectacle, il est important pour vous d’utiliser la bande originale parfaite pour vos projets vidéo. Dans un même temps, vous souhaitez évidemment éviter tout souci avec les lois sur le copyright.

Après tout , il n’y a rien de plus frustrant alors que de travailler durement sur une vidéo avec une musique qui se retrouve finalement en violation du droit d’auteur de la musique .

Heureusement il y a filmtv-tracks où vous pouvez trouver la musique parfaite pour votre projet vidéo sans avoir à vous soucier de cette formalité.

Sur quels critères baser sa sélection musicale ?

Une musique peut démolir ou au contraire bonifier votre vidéo. D’où l’importance de connaître les différents critères de sélection et les spécificités d’une musique libre de droit comme le genre musicale, le tempo et l’orchestration.

Pour cela vous devez d’abord définir le but de votre vidéo et le message que vous souhaitez faire passer.

Cela va influencer directement l’énergie émotionnelle. Il faut absolument éviter dans les musiques de pub l’énergie négative. Cette énergie est définie par plusieurs facteurs :

  • Tempo
  • Genre
  • Instrumentation
  • Emotion
  • Ambiance

 

Évitez soigneusement les musiques trop rythmées (basses trop importantes, beat trop présent) qui distraient le spectateur du message commercial. Le instrumentations à vent sont à utiliser avec précaution et dans certains cas (flûte zen).

Le genre musique va influencer l’ambiance de votre vidéo. Si vous vendez des produits espagnoles, un flamenco peut être pertinent : dans le cadre corporate ou d’une vidéo venant les mérites d’un produit, ce même genre musical n’aura pas sa place.

Voilà pourquoi vous trouverez une sélection de genres musicaux à la plupart des projets vidéos sur filmtv-tracks.

Une musique pour une émotion mais pas que : importance de la structure

La musique comme nous l’avons vu dans un post précédent a une influence sur les sentiments et émotions. Le choix du style musical est important pour coller à celles que vous souhaitez transmettre dans votre vidéo. Toutefois il faut prendre conscience de la structure des œuvres.

La plupart des œuvres pop que vous écoutez à la radio ont des structures similaires : vers, chœur/refrain, vers, chœur/refrain, « pont » et un refrain repris en chœur de façon massive à la fin.

A l’écoute d’un morceau de musique, qui n’a pas eu des frissons, les larmes aux yeux, ou ressenti un état de bien-être ? Comme un illusion, votre cerveau interprète les sons afin d’en faire quelque chose de compréhensible, c’est à dire des émotions. Un compositeur doué est capable de manipuler vos émotions grâce à la musique. Le choix des instruments et des tons ne sont alors pas anodins puisque les différentes vibrations, mélodies et sons vont suggérer diverses émotions comme la joie, la colère ou la tristesse.

Si à l’oreille la structure d’une chanson populaire est charmante et fait son effet, elle ne convient que très rarement telle qu’elle à la structure de la vidéo. Lorsque vous regardez une vidéo amateur ce décalage est flagrant, tandis que dans les vidéos plus professionnelles, la structure musicale est adaptée (répétitions d’un passage par exemple) à la vidéo.

L’avantage encore des morceaux libres de droit proposés sur filmtv-tracks est d’être formatés pour un usage vidéo.