What Exactly Is Music Clearance And Licensing?

If you’re deep in the world of video and movie, you know all about the importance of music.  It can make a scene work, not work, make it stronger, weaker, etc.  More to the point, the music helps keep the viewers entertained and essentially helps the viewer have a great overall experience, making the film or video memorable.  Picking the song is critical, of course, but making sure that you have the required licensing for the song to use it is even more so.  What is music clearance and licensing, exactly?  We’re so glad you asked!

Simply put, these terms mean that you have the required permissions to use the song in the way that you have presented to the people who own it.  You can’t just go and make a movie, pair music with it, and then release it for the world to see.  This is how lawsuits happen, and it’s why music clearance and licensing are both important on their own as well as together.  Let’s break it down a little bit more to see how it works.

 

Clearance

This is the first step in the process of using a song for your film production.  You put together a list of songs (and publishers, since there is often more than one per song), and write them something similar to a letter of intent.  This letter will be used to determine all of the details about what you want to use and how you are looking to use it, exactly.

You have to give the title of the the song, the artist who sings it, the version of the song, what particular part of the song you want to use it, and (quite often) some sort of script of rough video of the actual part of the film that you are looking to use it in.

This will all go to the publisher(s) of the song and be used to determine whether or not they are going to give you permission to use the song.  It’s important to note that if they don’t give you permission, it is illegal to use the song.  Keep that in mind.

Another thing that is mentioned in the clearance section of this process if the fee that is going to go into purchasing the license (see below).  You’ll have to make sure that you make yourself a good contender by offering a generous and fair amount of money to purchase the license for the song.

 

Licensing

This is the more legal side of the process.  This is where the actual details of the song and film get laid out for both sides to see.  The duration of the film, the genre of the film, the explanation as to why the song is going to be chosen, the duration of the licence (how long the song can be used for in the film after it’s released), etc.

The small details need to be hammered out here, as once this license is put together and signed, it is a legal binding document that needs to be abided by both sides.  The good thing is, the more information you give in your original letter asking for permission, the easier the actual licensing agreement is going to be.

 

Why is this important?

The world is run by all sorts of rules and regulations, some legal and some otherwise.  If you are looking to make your movie unforgettable you can have all the special effects you want, but you need to make sure that you have all of the legalities in check, or none of it is going to mean anything when it comes for the public to view it.  Not asking for permission is one thing, but getting a license and then breaking it, is another, entirely.

You need to stay within the lines of the license and make sure that you are always following the legal rules when it comes to music clearance and licensing.  As you can probably imagine, all it takes is one infraction to alienate yourself both from the community of movies and film, as well as the music industry.  News travels fast, and no one will want to work with a music producer who broke the basic rules of rights and music.  So, if you want to stay prominant in the world around you, getting this process underway is important.

 

Tips

When it comes to getting the proper permissions and everything, the sooner the process is started, the better.  As mentioned, it can take a long time for you to get responses and to get the information that you need for all the publishers to draw up a license for each one.  It’s also great to get the legalities of the situation out of the way so that you are free to enjoy the more sentimental part of being a movie producer/music producer.  Following the rules gives you the freedom to enjoy the reason why music is so incredible in the first place.

 

Legalities and licenses are always finicky and awkward and frustrating, no matter how good you are at them. Make it easier on yourself by learning what they are, why they matter, how they work in your favour, and what to do in order to make sure that you aren’t stuck in between a rock and a hard place. This will help you get a step ahead of the competition out there so that you have the best package and deal that you can get.

10 Great Tips For Making A GoPro Video

 

Making a professional video can take a lot of work mostly because there are a lot of other people out there serving as your competition.  Therefore, you need to make sure that you are equipped with some of the best equipment but, also, the best knowledge in how to make use of it.  After all, you can have some of the best options out there, but if you don’t know how to use it to your advantage, are you really gaining anything?  This should help you get your name out there for professional quality as well as content.

 

  1. Put the camera in place before all else

When you are new to the world of GoPro, it’s easy to think about the idea of simply putting all your gear on and then putting the camera in place, right?  Well, it’s actually not really the best option.  Instead, we recommend that you put the camera into place on your gear before you put that specific piece of gear on.  This way you know that it is safely mounted beforehand, and you won’t accidentally damage it when you are trying to put the camera in place when you are already wearing the gear.

 

  1. Find the right position

Make sure you’ve tested the right position for the camera so that you are going to actually be filming what you set out to film.  This can often be a lot harder than you would think, but you have to make sure that you don’t underestimate this importance.  Test with the same gear in your home, or a friend’s home, or wherever you feel comfortable, and get to know the right position before you set out to do the real thing.  The last thing you want to do is great an amazing shot, only to find out you weren’t even looking at the right place, right?  Of course not.

 

  1. Make sure you get the right zoom/frame

Similar to the point above, this is important.  Test all of the features out and really get to know your GoPro device in terms of how it looks best for a final shot and the most effective angel and sweep.  Everything like that is important to know before you go out and do the real thing and expect stellar results.  Practice really does make perfect.

 

  1. Remember to keep yourself focused

When the real event happens, it’s easy to forget that you’re wearing a GoPro.  So, make sure you keep yourself practiced by getting a routine down and sticking with it in the final event where the camera is strapped on and you’re in fine form.  Stay focused on what you came there to do and get multiple takes to make sure that you are giving yourself the footage you had in mind when you bought the camera.

 

  1. Shaky = Terrible

This is obvious, but important.  Because the camera isn’t stabilized, keeping the video from being shaky is going to be very difficult.  You need to do your best to make sure that you keep it as steady as possible because you’re going to be very unimpressed with the final thing if you don’t.  This is obvious, of course, but is especially important to note when you are working with a GoPro that is strapped onto your helmet, etc.

 

  1. Accessories are your BFF

On that same note, accessories exist so that you can get rid of many of these problems that we’ve been discussing.  Check out the options online and don’t be afraid to get those gadgets for yourself.  Remember that you are in the professional business of this world, so you have to make sure that you treat yourself accordingly.  Get what you need in order to get that fantastic shot that you’ve always dreamed about.

 

  1. Consider a mic to go hand in hand with the video

If you are working on an action shot, you should seriously consider a clip on mic to go with your video.  You’ll be able to make sure that you get stellar video and audio that way, so don’t underestimate its power!

 

  1. Consult with friends who have used them before

If you are new to the world, or are looking to bump up your skills, seriously consider the idea of chatting with someone who has used one before and get their advice on how to best use your machine.  Likewise, share your tips and advice with those around you, too, when they ask for your advice on something.

 

  1. Consider a drone for nature shots

If you are shooting long range nature shots where you need to get every detail crystal clear from a great angle, consider a drone to help you get the perfect shot from start to finish.  You’ll be incredibly happy with the results and, let’s be honest, it’s a lot of fun to play with.

 

  1. Make sure you’re shooting something interesting

Yes, this is painfully honest, but important.  Make sure you are shooting something that is important enough to document, because you simply have to make sure that you are in the right business.  You’ll know when the time comes for you and the right thing to document.  Don’t be afraid to check out your competition, too.  You can learn from the mistakes and ideas of others so that your video skills are as strong and powerful as you want them to be.

10 Great Tips For Making A GoPro Video

These tips should help you get started off on the right foot so that you are ready to take on the world from the viewer of your camera.  No guide is perfect for each professional out there, but these ten tips should help you really get something worth sharing beyond just friends and family.  All you have to do is just explore the limits of the ten things above and you’ll get something that is incredible by many people’s standards.  Plus, you’ll have all of the fun of getting the footage in the first place!

 

 

 

Royalty Free Music Library for your Gopro videos
If you have a gopro video and need some great music, we will be happy to provide you a free track as long it is not for commercial usage.

To be eligible for a GoPro free track, you need permission to use the music in your video. We’ve made it easy and simple. Filmtv-tracks  offers you a huge library of selected music. It’s all free.

All you have to do is find the best tracks for your story and Contact us

Commercial Use of Aerial Footage is Now Legal

 

Commercial Use of Aerial Footage is Now Legal

Aerial drones are a relatively new piece of technology that sound people fine invasive, while others find invigorating.  Regardless of how you may feel personally about drones, you have to admit that they are incredible pieces of technology that are really helping us understand just how the world is progressing.  For those who are loving drones and everything that they can do in how we see the world, you’re about to love them even more, because the commercial use of aerial footage is now legal.  Wondering what that means?  Here are all of the details that you need to know.

 

Drones are now valid lines of work

Before now, it was assumed that those who invested time and money into getting a professional drone system with all of the hottest technological gadgets that go hand in hand, it was only for personal gain.  After all, drones are just toys that you can play with and won’t actually do anything useful, right?  While this may be true for the department store brand, the professional drone operators with a good quality craft are now able to say that flying a drone is an official line of work.

Many of us are not privy to understanding the fine work involved in drone flying, but there are many companies out there who are taking advantage of it.  This is done, for example, by certain companies offering to connect drone flyers with companies who are looking for footage to be created.  Like other freelancer sites, this gives the drone flyers the ability to get in touch with oppourtunities and contacts that they otherwise wouldn’t have.  Thus, drone flying is now a profitable career option for those who are ready to get serious about it.

 

These are some of the highest source of income

While this may sound like some sort of trick, it’s the truth.  The companies out there (like the one used as an example above), are some of the most profitable in the business world because they are jumping on the technology train and using their resources to fund a portion that is only going to grow faster as time goes on.

There are companies dedicated now to training those interested in learning to fly them, companies who are putting their resources towards developing more and more advanced technologies in the programming of drones, etc.  Any company that is somehow connected to the development of drones and the related technology is making a lot of money quickly.  It’s an exciting endeavour that has amazed businessmen and women everywhere.

 

They can be used in rescue work

Drones can be used in all sorts of situations including rescue work.  Imagine if you could send in an unmanned machine to survey the damage so that no human life is put at risk going through rubble or debris until it is cleared to be safe for those who can go in and get help to those who need it.  Additionally, drones can be used in rescue work where the manpower has to be centered around saving lives.

If a drone can help find lost and injured people by flying around and finding them at fast speeds, the time and effort of rescue workers is used much more wisely, meaning safer work experiences and more lives saved at the end of the day. Rescue work is a hard job that takes a toll on its workers, both physically and emotionally.  With the use of drones, the jobs will become a little easier and maybe the profession will become more rewarding so that not as many people burn out from the program after 5-10 years.  Rescue work can become a career option for everyone interested in it.

There are restrictions, and a license required

Now that it is commercially legal, there are some restrictions put onto drone usage in America, mostly centered around safety.  The person who is flying the drone (or, responsible for it) must be at least 16 years old and have taken a special certification course that will show the student how to take care of the drone and maximize the safety of everyone involved.  This certificate is also required at minimum if the footage is to be used commercially, because it also teaches about basic video recording tasks so that the footage quality is the best it can be.

While it may seem overly bureaucratic, it’s definitely a good idea as professional drones become more popular.  Those flying them as well as creating the footage need to be trained at minimum to make sure that the good name of those professionals out there with drones doesn’t get tarnished.

 

How does this change the rest of the world?

If you’re not totally up to date on drones and their importance, you may be wondering how this new legislation can change the rest of the world.  One of the ways, already mentioned, is with rescue work and other dangerous activities where surveillance is needed.

Another form of its usefulness is in careers like real estate.  When a photo needs to be taken of something out of reach – where an aerial view might be more beneficial – drone photography is certainly something that can really offer a lot of perspective to the photograph.  Drones are starting to enter all sorts of workplaces in great ways, and it is clear that the world of video- and photography is changing for the better.

 

The commercial use of aerial footage is a good thing for all of us, while we may not be impacted by it personally.  It is an innovative field where technology is optimized and perfected for the field it is used in.  Knowledge grows and power shifts.  This has now all been harnessed in the legalization of the footage.  Many are waiting with bated breath to see what comes next, and while it is unclear as to how the future is going to go for drones, it is certain that there will be a future for them.

Why Does A Music Supervisor Have An Important Role?

Music-supervisor-premium-royalty-free-music

You’re watching a movie in a theatre with your friends and you are totally engrossed in it.  That’s mostly due to the fact that it’s good writing and a good looking actor or actress, but a reason that you are totally engrossed in the film that often goes unnoticed is the music.  Think about it.

If there’s a random salsa song in the middle of a sad scene…it’s going to throw you off and distract you from what you’re watching, right?  As such, choosing the right music at the right levels for those scenes is critical to the movie’s overall effect.  That job belongs to the music supervisor.  Here’s everything you need to know about the job of a music supervisor on a movie.

 

  • It’s often post-production

While there are some movies that require a soundtrack/musical score song to be played during the scene to make sure it is acted correctly, majority of the music that you are hearing is applied to the movie after the fact – or, post-production.  So, while a movie is being filmed, the music supervisor’s job is to get a feel for the movie, the atmosphere, and choose the perfect soundtrack for each minute of film.  As you can imagine, it can be an intimidating job at many points.

 

  • A lot of it is a gut feeling

Despite what many music supervisors like to think, a lot of what they do comes from a gut feeling.  They’ll know what the right song is, often times, when they see a finished scene post-production.  They’ll watch the scene and hear the perfect corresponding song in their head.  It’s similar to a “Eureka moment” that many creative souls have at certain points in their career paths.

There is training to be a music supervisor, of course, and a lot of what they do comes from having access to a vast music library in their memories.  As such, hearing the fresh and new music is a very important part of being a music supervisor.

 

  • Gaining the rights to a song can be hard

As you may know, many of the songs that are in films – even if it’s just the main theme – are from other means.  So, the music supervisor has the perfect song in mind for a scene, but the tricky part of the job comes when they have to approach the proper people to see if they can buy the rights to the song they want to use so that it can be featured in the movie.  As you can imagine, sometimes buying the license to a song can be expensive work.  This often means that the “music budget” has to be rather high to make sure that the licenses for the perfect songs can be bought without compromising on a second music choice.

The music supervisor is a key player in selecting licensed music such as Premium Royalty Free Music

 

  • They do the dirty work with clearance

There can often be a lot of “nickle and diming” when looking at going through music clearance.  This is because many of the famous artists out there who own the songs (or the record labels behind them) will try to get the largest amount of the money they can for their song.  When a music supervisor is fighting to get a dozen songs, all of which expect a large payout, working with a budget can be really tricky work.  It’s also a really frustrating job when it doesn’t go according to plan.

  • They need a lot of creative license

In order to do their job right, a music supervisor needs a lot of freedom to scan through the song library in order to find the perfect one.

As mentioned, this is often a “gut feeling”, and the music supervisor will know when s/he’s picked the right song for that particular scene.  When someone in this position finds that their creative freedom is being limited, however, it can often be endlessly frustrating, because the production supervisor or the director are not seeing things the same way.  As the director and producer have the last word on what goes into the movie, many music supervisors are told to pick a “more preferred” song for a scene, even if it’s not the right one, or the one that the music supervisor would have picked to set the mood correctly.

 

The best producers and directors out there simply give the music supervisor a great budget tell them to do whatever they want.  They understand that it’s a creative process that requires a lot of work and intuition that only a music supervisor has.  Those are the ones that every music supervisor loves to work for.

 

  • They’re the first ones to get blamed for a scene falling flat

Despite the fact that the director may overrule a music supervisor’s decision, the music supervisor is always the one who gets blamed for when a scene in a movie doesn’t go over well.  As mentioned at the beginning, you don’t notice the music until it is distracting, and the music supervisor’s job is to make sure that you don’t consciously notice the music at all – that’s how one knows they’ve done their job correctly.

A music supervisor can often face a lot of reprimand from directors and producers if a scene doesn’t go across to the audience correctly…even if the problem was the actors or another element, entirely.

Suffice to say, being a music supervisor can often be a tricky job, but it is just as often rewarding for those who have a passion for the job.  It is exhilarating for them, and each music supervisor knows the importance of their job, even if the audience doesn’t always recognize the importance of the job themselves.

When that next sad scene comes on in the next movie you watch and makes you cry, consider the fact that the reason you’re crying is because the movie scene is accompanied by the perfect sad song to elicit those tears in the first place…

The Role of the Music Supervisor in Film, Television, and Advertising.

Above all, Music supervisors oversee the music-related aspects of films, television, advertising and video games. They are qualified professionals in charge of interpreting the producer’s vision, finding the perfect track, and negotiating contracts and publishing deals for the film’s music with the composers/artists

check out our Cutting edge trailer music for music supervisors

What do film producers do, exactly?

MUSIC-SUPERVISOR-FILM-PRODUCER-ROYALTYFREEMUSICWhat do film producers do, exactly?

Ask any movie fan what position they’d like most in the film industry, and the chances are that
they’d choose to be a director or actor. The fact is that a film can’t be made without the producer.
The film producer is the catalyst that makes it possible for a project coming together, get through
production and release. Sounds impressive doesn’t it? So, have you ever wondered what film producers do, exactly? Well, it’s quite a lot. . . read on.

Film producers are responsible for managing every aspect of the creation and production, including
the conception and crafting of the story, acquiring funding and the artwork intended for retail
release. Even though there are a lot of other industry related professionals who help film producers,
like editors, directors and cinematographers, the film producer is the one that needs to make sure
that all of the production aspects are functioning in concert, through every stage of the filmmaking
process.

Budgeting
The budget determines how much work can be contracted out by the film producer. A tight budget could
mean that the producer will be handling everything from raising funding to organizing meals. A hefty
budget on the other hand will make it possible for the film producer to free up time that could be
better spent focusing on the bigger picture. One of these important “bigger picture” tasks would be
marketing the script to studios and/or investors in order to raise more funds for the film.

The Development Phase
Once the right to develop the source material has been acquired, the producer works with the writer
to “produce” the screenplay. As the script develops, a director is typically brought on board who
will in most cases offer input into the future development of the screenplay. The development phase
can take years without any guarantee of the project ever hitting the theatres.

On Completion of the Film
Once the film has been completed, the film producer takes control again. If they had negotiated and
come up with the funding, it is in most cases their product to promote now. An excellent producer
works with a marketing team to establish a strategy to create an audience and buzz, in addition to
submitting it for festivals and if possible a tour. Once the film is marketed, excitement has been
generated, and its earning potential has been exhibited for distributors, the film producer will
negotiate its percentage points, distribution rights and a release plan. Then, the producer will work
together with the original investors, actors and/or the director, basically anyone who has stakes in
the project, together choosing the most effective path for the film with the end results being a
healthy return on investment.

There are many things in life that aren’t certain and making a memorable film is definitely one of
them. That said, even the chance of producing a film that makes the film producer, his creative team
and investors proud makes it worth all the effort. So, what do film producers do, exactly? They
dream, they multi-task, they push through even the most uncertain times and in many cases, they
produce a fantastic film worthy of the “buzz”.

Finding your film’s sountrack: What Do Music Supervisors Do?

drx stock images

What Do Music Supervisors Do?

A movie without a fantastic soundtrack will never win awards. Let’s face it – it’s the music that makes a movie shine. That said, have you ever wondered how the music winds up on a film in the first place? That comes down to music supervision. So, what do music supervisors do?

A music supervisor job is a coveted position for those who are passionate about music and have a talent for placing it perfectly into media that includes television programs, movies, commercials and video games. These sought after individuals also need to be able to handle less exciting parts of the job, including the administrative aspects, including nurturing vital relationships.

A successful music supervisor communicates well, excels at negotiations and understands the need for sensitivity when it comes to the egos of the rights holders, artists and directors involved. Even more important, they make it a point to realize the message the director is trying to get across in his film. They arrange and negotiate the appropriate licensing for the songs that will be used in films

Experience Required
Like the majority of music professions, there’s no clear path when it comes to being a music supervisor. Some who have chosen to go after a career as a music
supervisor take music business classes to learn all the ins and outs of music licensing rules which can definitely help. In addition, most look for music industry internships, which provide the perfect opportunity to learn the ropes, make important connections and eventually obtain paid work. Those who are new to the career
field are often willing to start out by accepting low or “no pay” positions in orderto add to their portfolios. For example, a lot of new music supervisors do freelance work in order to present their experiences to potential clients.

Another important asset for any music supervisor is to be well-versed in a wide variety of musical genres. To succeed in this field, it’s important that you stay current, so you will want to go out to the clubs, comb the trades every day and listen to current music genres online. Taking a few music history courses would be invaluable as well.

The Licensing Process
When the producers have specific tracks in mind or only have a basic idea of the style of music they want or think they want, they call on their music supervisor.
Then, the supervisor sets out to find the appropriate music and starts the licensing process. In some cases, a number of licenses are required per song, and the final approval can’t occur until filming has been completed. In addition, music supervisors will only have a small window of time to acquire licensing before a movie’s
release date.

Salary
Music supervisors characteristically get paid flat fees for their services and the amount of money they make is based on the project’s budget. For example, the majority of television music supervisors earn a few thousand dollars per episode, while on the other hand the most popular music supervisors earn around $200,000 for their services when they take part in major film productions. In some cases, music supervisors negotiate soundtrack royalties and are given bonuses if the productions they’re working on exceed pre-determined earning thresholds.

So, What Do Music Supervisors Do?
If they’re good at what they do and are lucky enough to lead a handful of high-profile projects to successful conclusions, they’ll enjoy financially rewarding careers. They have a key role acting as mediators between Production  and composers, music publishers, labels or record companies. They research and obtain all legal rights to source music for films. 

The music supervisor is the number one person responsible for all the musical aspects from creative to legal copyrights. They provide a unique service to the director to find the perfect music that are right for the film.

Their have the Legal knowledge of music copyrights and licensing agreements necessary to succeed and exist in the music industry.

We’ve compiled a list of the best music composed recently …
pretty much the highest aspiration any composer can want out of their new tracks.

Enjoy 🙂

Preparing for battle

Season of change

Epic motivation

Alive

The universe

We will win

I’m Happy

Eternal justice

Colors of the world

Second chance

8th wonder

Footsteps from here

Inner beauty

Something creative

We are strong

Moment to shine

Trailer music is powerful, Epic and Cinematic

When you sit down to watch a movie, whether it’s on TV or at the cinema, you will no doubt come across the trailers for other movies that are coming on TV or out in the cinema soon.

These trailers are usually action packed and go to show you the key parts of the movie that the directors want to try and show off; but if you think about any good trailer out there, the main thing that people tend to remember is the music!

TRAILER-MUSIC-ROYALTY-FREE-MUSIC-FILMTV-TRACKS

 

Speaking to friends afterwards about the trailer, if you cannot remember the name you will no doubt be able to remind them of how the trailer music actually went! It’s important, then, to try and remember just how important the audio side of things can be when you are trying to make something really stand out.

The work that goes into creating unique trailer music is completely independent of the movie itself; it’s no something that you just decide to go with or hope for the best on, or even steal from the film. Most of the time, good trailer music will be uniquely composed for that trailer to expose the themes, emotions and energies behind the movie itself.

In a way, trailer music can be used to help set the tone for the thought process on the movie; without audio, it would just be muted scenes that would be hard to gauge.

With the help of some trailer music, though, things become far more engaged! It helps to create that element of hype of power, around any element of the trailer itself. By shining a light on the atmosphere of what is supposed to be conveyed form what you are seeing on the screen, trailer music can be the perfect icing on the cake for any trailer that feels it needs to stand out a little bit more. The composition style from trailer music to normal music is completely different, and tends to be built around a very meticulous style of work that makes every single second count

Trailer music is powerful

You might have a main theme song for the movie already, but it shouldn’t double as your trailer music; having a snippet from a song isn’t nearly as powerful as being able to call upon the unique sounds of trailer music. It helps to create a unique style of interaction with the audience that a typical song that is ripped for the trailer simply would not usually be able to attain, not with so much power and ease. Trailer music can be the difference between being remembered and researched by a viewer, or being forgotten about completely.

 

Capturing the emotions

BUSINESS is based around helping to make sure that trailer music remains one of the standout aspects of any trailers that come out through creating epic music that’s built around capturing the emotions and attention of the audience. When music shines together and really sounds as it should, it can help empower the visuals so much more to create the perfect artistic experience; this is what we look to do with any trailer music that we take on.

We provide trailer music with a solid “overall” sound and feel to music supervisors

Trailer music has the Epic and futuristic cinematic flair of music  Perfect for movie trailer, game or youtube video project.

 

Instagram Video | Useful tips and techniques on how to edit and encode

Instagram Video | Useful tips and techniques to edit and encode

Created in October, 2010 by Mike Krieger and Kevin Systrom, Instagram is a free online mobile app/service based on photo and video sharing. The app makes it possible for users, taking pics and videos with their smartphones, to share them with the world via social media sites including Facebook, Flicker and Tumbler, privately or publicly. Instagram’s video sharing option was launched in 2013 and has continued to grow exponentially ever since.

Attracting People to Your Videos

Like anything, when it comes to using a service like Instagram to attract a targeted audience, or create impressive effects, you’ll really want to fine tune your videos, following the required Instagram video format, taking it above and beyond what you’d be able to accomplish using the Instagram app. The goal of this article is to provide tips and techniques that will help you achieve a more effective strategy for editing and encoding your Instagram videos and make them shine.

The most important thing to keep in mind is the Instagram approved length of the videos. On March 29th, Instagram publicized a significant change in how videos will be presented. Primarily that instead of their previous 15 second limit, the new Instagram video format can now be up to 60 seconds long. In addition, as part of today’s announcement, all consumers on iOS devices will now be able to produce a video using multiple clips in their camera roll.

Learn how to edit and encode your videos on Instagram

Before we get info the Instagram video format tips and techniques, install the Instagram app on your phone which you’ll find on Google Play.

Editing Your Video
To begin, you’ll need to place the video in an editing application and make improvements from there, keeping in mind that the dimensions of an Instagram video is 640 x 640. The majority of video editing applications make it possible to customize/modify the aspect ratio of video projects. If you’re not sure how to do this, Instagram will automatically crop the sides of the video for you to import and allow you to adjust the cropping position from inside of the app. If you’d rather verify the crop points before placing it on the phone, do it here or while in the encoding process.

Convert the Video into a H.264 Codec
The H.264 Codec format is best, since it looks fantastic and at the same time keeps the file size low, making the transfer process quick and easy. While Instagram accepts various other video formats, H.264 Codec is known as one of the easiest yet effective options. There are a number of encoding apps available today that convert to H.264, with good examples being MPEG Streamclip app (free) and the Adobe Media Encoder. You can also use a compressor that has a H.264 setting.

Transferring the Video to Your Phone
Once you have the video in the optimal format, the least complicated way to transfer it from your computer to your phone is using Dropbox, a cloud based storage app, and you can sign up for free for a limited amount (but plenty for smaller video projects) of storage space.

Next, upload your video to a specified folder (easy to create) in Dropbox on your computer. If you haven’t done it already, install the Dropbox app on your smartphone, locate your video file using the app, and then save it to your gallery or camera roll. From here you’ll be able to access the video from Instagram.

By following the Instagram video format recommendations, tips and techniques to edit and encode, you’ll be ready to share your video creations with the world.

10 Top Royalty Free Music tracks for video creators

10 Royalty Free Music tracks every video creator should have

download royalty free music

Royalty Free Corporate Music

Create a positive and uplifting feeling of confidence and succes with our diverse selection of corpoarte based tracks. Evoking dynamism and accomplishemt, These tunes can be used to emphasize Success, Optimism and creativity. 

Creative Inspiration

Creative Inspiration

Something creative

Something creative

 

Royalty Free Epic Music

Give Strenght to boost your project to the next level of power! This epic orchestral cinematic Hollywood style music is perfect for trailers, energy videos and action scenes

Justice Mission 3.06

Justice Mission

Royalty Free Advertising Music

Sunny, carefree pop piece featuring Human whistle. playful and Happy acoustic guitars. great for tv commercials, advertising campaign, website, new product launch video.

Sunny Vibe 0.50

Sunny Vibe

Look out now (vocal) 2.42

Look out now (vocal)

Creative day 3.10
Creative_day

 

Royalty Free Piano Music

Beautifully recorded piano pieces, Inspiring and positive, featuring emotional piano and light underlying adagio strings that create hope and confidence.

8th Wonder

8th wonder

Colors of the world – mix 1

Colors of the world

 

ROYALTY FREE ROCK MUSIC

Bright and uplifting rock music, featuring energetic guitars, groovy bass and solid drums that create a positive and happy mood- This Heartland is a Flowing and warm piece, featuring pulsing warm piano, electric guitar and electronic elements, that creates a proud and hopeful mood

Positive Challenges 3.56

Positive Challenges

This Heartland 3.35

This Heartland