The high impact of movie trailer music
Ever since the turn of the century, the power of trailer music has become more apparent than ever. Cinematic grandeur has become the norm these days rather than the exception, and it shows in the incredibly quality of audio that we see today in trailers and previews for new media.
Trailer music is typically created just for the use in that specific trailer, and will be a significant backdrop that matches the theme and ideal of the media that it is trying to portray.
It’s a massively emotional musical track and can be the perfect way to help push the effect and drama of any release that is coming out. Trailer music becoming more popular has coincided with the growth of social media and online media; with trailers now easily found on YouTube and other similar online media to be shared with ease, getting that distinct sound is very important for companies.
Trailer music helps to sell everything as an overall package, and with trailers being viewed more than ever today it makes it extra important to have a distinctive and unique sound to go with the trailer.
You will find that trailer music is commonly used by many different people – because it’s such a hugely powerful style of music that usually captures something very specific, it’s become something that just about every media production is using.
After all, if you can have some bespoke music that sounds like it’s the perfect fit for whatever it is you are trying to convey, why wouldn’t you want to do that?
Here is a list of just some of the businesses and industries that have been using the immense power of trailer music for quite some time throughout their own advertising and media campaigns in recent years;
Video game developers – being able to create a beat that matches the game can be a hugely powerful way to attract attention
- TV Shows – When it comes to promoting a TV show, it’s always helpful to have a musical backing track that goes with the setting of the show. Whether it’s a funky comedy or a deep, dark horror it always helps to have the accompanying music bang on
- Advertisements – Again, a quick advertisement needs to be able to sell quickly; therefore, the music has to be catchy and unique enough to capture the attention of others
- Sports – This is a huge part of it today; sports has become more prominent in the media than ever and being able to sell the biggest showdown of the season with some dramatic music always helps to get it moving!
- Movies – Selling a movie with a unique sound and style to it is far easier than selling a movie with just a basic soundtrack to it, right?
Even things like the news and documentaries can use the power of trailer music to get some extra sales and attention. It’s the most powerful way to get people turning up and looking at the TV or taking their eyes away from the article they were reading online – it captures the senses and can be the big promotional tool needed to get those extra views or sales!
Filmtv-tracks is a music library that provides high impact trailer music for motion picture advertising. Our compositions have traditional orchestral instruments mixed with modern electronic elements. Specializing in Epic Adventure Action Drama Fantasy and emotional genres,